Digital marketing

Digital marketing refers to all marketing efforts that use the internet or electronic devices to reach customers. It includes a variety of tactics and strategies to promote products or services online. Some key areas within digital marketing include:

  1. Search Engine Optimization (SEO): The process of optimizing your website to rank higher on search engines (like Google) to get organic (non-paid) traffic.

  2. Content Marketing: Creating and sharing valuable content (blogs, videos, infographics, etc.) to attract and engage your audience.

  3. Social Media Marketing: Promoting products and services through platforms like Facebook, Instagram, Twitter, LinkedIn, etc., to build brand awareness and customer engagement.

  4. Pay-Per-Click Advertising (PPC): A paid marketing strategy where you pay for each click on your ad (e.g., Google Ads, Facebook Ads). It's a quick way to drive traffic to your website.

  5. Email Marketing: Using emails to communicate with potential and existing customers, providing valuable information, promotions, or updates to encourage purchase



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